понедельник, 12 мая 2014 г.

Final Presentation Guidelines

Choose one of the following or develop your own topic:

 

·         retirement

·         globalization

·         a product design and / or packaging and / or branding

·         education in my country

·         a company’s corporate identity

·         funding

·         research

·         part-time and temporary work – portfolio careers

 

Your targets:

 

·         Have a jump start and finish with a bang;

·         Have the “Three-in-three structure” that is clearly signposted;

·         Use the techniques: 1) a repetition, 2) the Rule of Three, 3) a real life example, 4) a rhetorical question;

·         Present visual information effectively.

 

вторник, 29 апреля 2014 г.

Movie Speech 3: Mahandas K. Gandhi Tells British Authorities To Leave India

"Gandhi" (1982)
 

Lord Chelmsford: Forgive me, gentlemen, but you must understand that His Majesty's government and the British people repudiate both the massacre and the philosophy that prompted it. Now, what I would like to do is to come to some compromise over the new civil legis --
 
Gandhi: If you will excuse me, Your Excellency, it is our view that matters have gone beyond legislation. We think it is time you recognized that you are masters in someone else's home. Despite the best intentions of the best of you, you must, in the nature of things, humiliate us to control us. General Dyer is but an extreme example of the principle. It is time you left.
 
Kinnoch: With respect, Mr. Gandhi, without British administration, this country would be reduced to chaos.
 
Gandhi: Mr. Kinnoch, I beg you to accept that there is no people on earth who would not prefer their own bad government to the good government of an alien power.
 
British Officer #1: Oh, my dear sir, India is British. We're hardly an alien power.
Lord Chelmsford: Mr. Gandhi, even if His Majesty could wave all other considerations, he has a duty to the millions of his Muslim subjects who are a minority in this realm. And experience suggests that his troops and his administration are essential in order to secure the peace.
 
Gandhi: All nations contain religious minorities. Like other countries, ours will have its problems. But they will be ours -- not yours.
 
British Officer #2: How do you propose to make them yours? You don't think we're just going to walk out of India?
 
Gandhi: Yes. In the end, you will walk out, because 100,000 Englishmen simply cannot control 350,000,000 Indians if those Indians refuse to cooperate. And that is what we intend to achieve: peaceful, nonviolent, non-cooperation -- till you, yourselves, see the wisdom of leaving, Your Excellency.

Movie Speech 2: Col. Miles Quaritch Delivers Old School Brief on "Pandora Rules"

"Avatar" (2009)
 
 
Col. Quaritch: You're not in Kansas anymore. You're on Pandora. Respect that fact every second of every day. If there is a Hell, you might want to go there for some R & R after a tour on Pandora.

Out there beyond that fence every living thing that crawls, flies, or squats in the mud wants to kill you and eat your eyes for jujubes.
 
We have an indigenous population of humanoids called the Na'vi. They're fond of arrows dipped in a neurotoxin that will stop your heart in one minute -- and they have bones reinforced with naturally occurring carbon fiber. They are very hard to kill.
 
As head of security, it is my job to keep you alive. I will not succeed. Not with all of you. If you wish to survive, you need to cultivate a strong, mental attitude. You got to obey the rules: Pandora rules!

Movie Speech 1: Al Stephenson's After Dinner Speech on Collateral and Cornbelt Trust & Loan

"The Best Years of Our Lives" (1946)
 
 
 
Milton: Our country must stand today where it has always stood: the citadel of individual initiative, the land of unlimited opportunity for all. It is peculiarly appropriate that we meet here tonight to honor one who has valiantly fought for that freedom. Ladies and gentlemen, we greet our friend, our co-worker, our hero, Al Stephenson. (C'mon, on your feet, Al, on your feet.)
 
Stephenson: Ladies and gentlemen, I'm very happy to be here. In fact, I'm very happy to be anywhere. In fact, I'm, I'm very happy. (Perhaps it would be a good idea if you just put that bottle right down here in front of me -- save yourself quite a number of trips.)
 
Milton: [laughing] Good, ole Al.
 
Stephenson: I'm glad to see you've all pulled through so well. As Mr. Milton so perfectly expressed it, our country stands today where it stands today, wherever that is. And I'm sure you'll all agree with me if I said that now is the time for all of us to stop all this nonsense, face facts, get down to brass tacks, forget about the war and go fishing. But I'm not gonna say it. I'm just going to sum the whole thing up in one word. My wife doesn't think I'd better sum it up in that one word.
 
I want to tell you all that the reason for my success as a Sergeant is due primarily to my previous training in the Cornbelt Loan and Trust Company. The knowledge I acquired in the good ol' bank I applied to my problems in the infantry. For instance, one day in Okinawa, a Major comes up to me and he says, "Stephenson, you see that hill?" "Yes sir, I see it." "All right," he said. "You and your platoon will attack said hill and take it." So I said to the Major, "but that operation involves considerable risk. We haven't sufficient collateral." "I am aware of that," said the Major, "but the fact remains that there's the hill and you are the guys who are going to take it." So I said to him, "I'm sorry Major, no collateral, no hill." So we didn't take the hill and we lost the war. I think that little story has considerable significance, but I've forgotten what it is.
 
And now in conclusion, I'd like to tell you a humorous anecdote. I know several humorous anecdotes, but I can't think of any way to clean them up, so I'll only say this much. I love the Cornbelt Loan and Trust Company. There are some who say that the old bank is suffering from hardening of the arteries and of the heart. I refuse to listen to such radical talk. I say that our bank is alive, it's, it's generous, it's, it's human, and we're going to have such a line of customers seeking and getting small loans that people will think we're gambling with the depositors' money. And we will be. We'll be gambling on the future of this country. I thank you.


среда, 23 апреля 2014 г.

Business Plan

Business Purpose
• Explain why you want to start your business (in writing).
• Describe the propose of your product or service.


Business Goals

• Summarize your short-term, medium-term, and long-term goals.
• Estimate how long you expect to achieve these goals.
• Explain what will happen if these goals are not achieved.

Research Your Market
• Determine the marketplace for your product/service.
• Determine if there is sufficient demand for your product/service.
• Determine the needs and desires of your target customer.
• Discover the most effective advertising being used for similar products/services.
• Determine the strengths and weaknesses of your competitors.


Develop a Marketing Strategy

• Devise marketing methods that negate your competitors’ strengths and take advantage of their weaknesses.
• Develop several different advertising approaches to be tested.

Design Your Business Structure
• Determine what business entity works best for your business (LLC, S-corp, sole proprietorship).
• Decide on the authority, responsibilities, and duties of your team.
• Determine share distribution/ownership and any investments in the business.

Layout Starting Expenses
• What purchases and expenses can you defer until after the business begins?
• How else can you minimize startup and operating costs and expenses?

Your business plan has many benefits. It keeps you focused on goals through visualization, and makes sure you are organized and don’t miss opportunities or required actions in operating your business. You can also leverage it to obtain financing, if that’s part of your strategy.

вторник, 4 марта 2014 г.